You may well be familiar with online marketplaces such as AirBnB and Uber. These are the digital platforms where as a consumer you can buy the service – a place to stay or a taxi – and as a supplier, offer your services – your apartment or car.
These features generate more insights than any other freelance commissioning process which means buyers can confidently access a range of high-quality skills and at a price range to suit them. Remember, quality and reputation are key for freelancers if they are to win work on marketplaces.
As Josh Breinlinger says in his article, Marketplaces are eating firms (https://techcrunch.com/2014/11/22/marketplaces-are-eating-firms/), “In completely open marketplaces, quality is at the control of the buyer who makes the hiring decision. However, in many new marketplaces, there is a much higher degree of vetting and curating of the suppliers. Therefore, the marketplace is guaranteeing the quality, much in the same manner that a firm would.”